ABOUT
I take the product seat for ninety days, then hire the person who keeps it.
I have spent fourteen years in product, the last six as the person founders call when a company has outgrown its first roadmap but cannot yet afford, or find, a permanent product leader.
Before going independent I was Head of Product at Tessel, a payroll platform that went from 20 to 160 people while I was there, and before that I led the growth team at Fernway, a travel marketplace. I started as an engineer, which is why I still read pull requests and still like spreadsheets more than slides.
PRINCIPLES
How I work
One plan, on one page
If the roadmap does not fit on a page, it is a wish list. We cut until it fits.
Ship in week two
Something real goes to customers in the first fortnight. Momentum is a deliverable.
Decisions in writing
Every call I make is written down with the reason, so the team can disagree with it later.
Hire my replacement
Every engagement ends with a hiring plan, and usually a hire. I am not the long-term answer.
Selected timeline
2021 to now
Independent
Fractional product lead. 19 companies, Series A to C, fintech, health and B2B SaaS.
2017 to 2021
Head of Product, Tessel
Payroll for 3,000 SMBs. Grew the product org from 3 to 22 and took the company into four new markets.
2014 to 2017
Growth lead, Fernway
Travel marketplace. Built the experiment programme behind a 2.3x lift in repeat bookings.
2011 to 2014
Engineer to PM, Lumo Labs
Wrote code for two years, then moved to product when the team needed someone to say no.