INES CALLOWAY, FRACTIONAL PRODUCT LEAD
Taking 1 new client from January 2027
Lisbon, Portugal
RECENT MANDATES
halden/os
Quayline
Nordvik
ARDENT HEALTH
brightloop
SERVICES
FEATURED
Interim product lead
I take the product seat for one quarter: plan, team, shipping, and the hire who takes over.
EUR 18,000 / month
3 months · 3 days a week
Product audit
Two weeks inside your product org. I leave a written diagnosis and a plan the team can run without me.
EUR 9,500 fixed
2 weeks
Founder advisory
A standing product thought partner for founders who already have a team but need outside pressure on decisions.
EUR 3,000 / month
Retainer · weekly hour
companies led since 2021
days per engagement, fixed
product leaders hired to replace me
average founder rating
“I hired her to run product. What I actually got was a founder who knows how to run product now.”
Daniel Osei, CEO, Brightloop
HOW IT WORKS
01
Intro call
30 minutes. You describe the problem, I tell you honestly whether I can help.
Week 0
02
Diagnose
I sit with your team, read the code and the tickets, and write down what is actually broken.
Weeks 1-2
03
Plan and ship
One-page quarter plan, weekly rituals, and releases every two weeks until the work sticks.
Weeks 3-10
04
Hand over
Hire the permanent lead, overlap for two weeks, and leave the decision log behind.
Weeks 11-13
SELECTED WORK
Halden · Fintech · 2025
Resetting a payments roadmap after the CPO left
release frequency in one quarter
Halden’s CPO resigned two weeks before a board meeting. I took the seat, cut the roadmap from 41 items to 6, and hired their new Head of Product.
Read the case study →
Quayline · weekly active accounts
Taking a logistics tool from founder-led to team-led
+38%
Nordvik · budget moved to retention
A two-week audit that changed what the board funded
EUR 1.2M
FOUNDERS
“Ines walked in during the worst quarter we have had and left us with a plan, a team that believed it, and the best hire we made all year.”
Maya Okafor, CEO, Halden (fictional)
“She shipped more in her first three weeks than we had in the previous quarter, and she wrote down every decision so we could learn from it.”
Tomas Reis, CTO, Quayline (fictional)
“The audit was the most useful document our board has read. Blunt, specific and kind.”
Leah Brandt, Founder, Nordvik (fictional)
WRITING
2026-09-22
The one-page roadmap
If your plan does not fit on one page, it is not a plan. Here is the template I use with every client, and how to cut down to it.
2026-08-30
Hire your replacement in week four
Fractional leaders who do not plan their exit become permanent by accident. Start the search early and write the scorecard from the work.
2026-07-14
Write your decisions down
A decision log is the cheapest tool I know for making a product team faster and calmer. Here is the format.
CURRENTLY
What I am doing now
Now
Working with Ardent Health (to December) and writing a short book on handing product over.
Reading
The Goal by Eliyahu Goldratt, again. And too many board decks.
Outside work
Swimming at Carcavelos most mornings, learning to make azulejo tiles, badly.
FAQ
Why only one quarter?
How many clients do you take at once?
Do you work remotely?
Can you hire for us?
What does it cost?
A short note each month
One product lesson from a live mandate. No fluff. Unsubscribe any time.